Sales and Advertising records series, 1934-1967.

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Sales and Advertising records series, 1934-1967.

http://www.worldcat.org/oclc/58476859

The Sales and Advertising records series contains two subseries: Advertising Department records subseries and Marketing Plans Department records subseries. The Advertising Department scrapbooks subseries, 1934-1952 (42 volumes), Acc. 722, contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division. The scrapbooks include: Ford used car advertising, 1936-1943 (1 volume); Ford V-8 magazine advertising, 1934-1945 (1 volume); Lincoln magazine and newspaper advertising, 1936-1952 (7 volumes); Mercury magazine and newspaper advertising, 1938-1952 (7 volumes); announcement advertising for new Lincoln-Mercury dealers, 1946-1947 (2 volumes); Lincoln-Mercury dealer advertising, 1947 (2 volumes); Lincoln-Mercury dealer advertising fund, 1948-1952 (18 volumes); Lincoln-Mercury promotional materials, 1950-1952 (3 volumes); and a flip chart on the purpose of the Advertising Department, 1949 (1 volume). The Marketing Plans Department records subseries, 1967 (0.4 cubic ft.), Acc. 1007, includes marked up photocopies of press releases, newspaper articles, and other research files documenting the history of the Continental automobile including advertising, promotion programs, car colors, consumer opinion polls, characteristics, reason for discontinuation, publicity, pricing, quality control, sales volume, sales training, and historical background on the inception of the Continental automobile collected by the Lincoln-Mercury Marketing Plans Department to be used as a guide for marketing the Continental Mark III.

0.4 cubic ft. and 42 volumes.

The Henry Ford, Benson Ford Research Center

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SNAC Resource ID: 7765830

The Henry Ford, Benson Ford Research Center

Related Entities

There are 6 Entities related to this resource.

Ford Motor Company. Lincoln-Mercury Division

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In 1922 Henry and Edsel Ford purchased Lincoln Motor Company from Henry M. Leland. In 1938, Ford Motor Company introduced the Mercury automobile. The Lincoln-Mercury Division was formed in October 1945 as part of Henry Ford II's restructuring of Ford Motor Company. The division was responsible for the sale and distribution of Lincoln and Mercury automobiles. The Lincoln-Mercury Division was briefly divided into two divisions, Lincoln Division and Mercury Division, from April 15, 1955 until Augus...

Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department.

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Ford Motor Company. Lincoln Division

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Henry M. Leland was a noted engineer and tool designer when he began working at the Henry Ford Company, Henry Ford's second automobile manufacturing company. After Henry Ford's departure in 1902, Leland helped to reorganize the renamed Cadillac Motor Company and establish quality control and production standards for the luxury auto maker. Leland left Cadillac in August 1917 and with his son Wilfred established the Lincoln Motor Company to produce Liberty airplane engines for the United States Ar...

Copeland, Robert F. G., 1902-1966.

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Ford Motor Company. Lincoln-Mercury Division. Advertising Department.

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Ford Motor Company. Continental Division

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Richard G. Morris was the public relations manager for the Special Product Division, later called the Continental Division. From the description of Richard G. Morris records series, 1952-1956. (The Henry Ford). WorldCat record id: 58476864 William Clay Ford was born March 14, 1925 in Detroit, Michigan, the son of Edsel and Eleanor Ford and grandson of Henry and Clara Ford. He joined Ford Motor Company in 1949 after graduating from Yale University. He served in various capaci...